Super G provided a $2.5 million second lien credit facility to a venture capital-backed subscription e-commerce brand.

The funding will be used for working capital. The company is in growth mode, rolling out direct-to-consumer brands in addition to its subscription e-commerce business, and was seeking a non-dilutive solution as a bridge to a strategic sale or next equity round.  The company‘s management team wanted excess working capital cushion to remain focused on growth initiatives and maintain compliance with its bank’s liquidity covenant.

Super G was able to quickly get comfortable with the company’s value proposition, growth strategy, management team, and institutional backers.  Most importantly, the company was able to demonstrate a clear path to profitability in a worst case scenario of no strategic sale or additional equity financing.  Super G structured a flexible, non-dilutive second lien loan subordinated to the company’s senior lender.